Frontdoor Back helps cities, districts, and an array of individual brick & mortar establishments across the country tell a coherent story with their storefronts, lighting, signage, window displays and merchandising approaches. The intersection of these elements is how to build brand relationship and drive traffic to a place. If you expect customers to invest their valuable time (and money!) in your business or in your district, then you can benefit from Frontdoor Back’s approach to improving Main Street! As a retail environment expert and a former Director of Store Design and Visual Merchandising for a multi-million dollar specialty retailer, Seanette Corkill founded Frontdoor Back to provide creative and technical design assistance to an array of Main Street businesses. She and her business partner Anne Marie Luthro (an Internationally recognized expert in Shopper Insights) are experienced retail environment experts that share their decades of first-hand knowledge of best practices.

As experienced SPEAKERS, we provide a variety of engaging seminars on such topics as Lighting, Store Planning, Window Displays, Shopper Insights (fascinating, funny and infuriating!), Façades and Signage and Creating a Compelling District.

Presentations are often followed up with CONSULTATIONS that help retailers see their space with a fresh set of eyes. We provide direction and clarification where it’s needed most for better quality projects that are moving towards implementation.

Seminars and Consultations have inspired retailers of all types (independent, regional and national brands) to contract with Frontdoor Back for their DESIGN and store planning prowess. Creative, practical and on-budget solutions are what we are known for.